'Ad' Something New to Your Boarding Pass

Advertisements are often a bold distraction to the ultimate prize. (My friends who are in advertising/marketing won't like that statement, but please read on.) However, thanks to advertising, some travelers will feel less of a pinch when they go to buy airline ticket. Some of the nation's largest airlines are using advertisements as a way to offset fuel prices and avoid charging the consumer.

Sojern Inc. is selling the ads to airlines and those airlines who participate in the ad program will share the profits equally. Delta Air Lines, American Airlines, Northwest Airlines, US Airways Group Inc., Continental Airlines Inc. and United Airlines have signed up to use the ads as a revenue generator. But those consumers who still can't stand the sight of an ad can breathe easy, you'll have the option to print your boarding pass with or without the ads.



The new ads will start appearing in the upcoming months. Sojern says it's not ready to tailor the ads to individuals, but never say never...

So, what ads would you want to see on your boarding pass?